UNICEF is the agency of the United Nations-mandated to advocate for the protection of children’s rights, to help meet their basic needs, and to expand their opportunities to reach their full potential. Guided by the Convention on the Rights of the Child, UNICEF strives to establish children’s rights as international standards of behavior towards children. UNICEF’s role is to mobilize political will and material resources to help countries ensure a “first call for children”. UNICEF is committed to ensuring special protection for the most disadvantaged children.
The Division of Private Fundraising and Partnerships (PFP), based in Geneva, aims to achieve results for children by maximizing UNICEF’s private fundraising, partnerships, and engagement activities, including work with National Committees, and regional and country offices.
The role is based in the Marketing & PR services section, to drive consideration and support amongst key audiences through development of powerful social media strategies and content.
For every child, a champion
The role will work as part of the small 4-person unit of comms and media specialists, to accelerate fundraising and engagement from key audiences, through effective digital media strategy and content, highlighting the impact of donors and partners. This team also provide the strongest link with national committees, overseeing the joint planning process (JSP) and guiding the national teams on their annual plans.
As an experienced digital/social media strategist, the role will work closely with the partnerships teams, as well as the supporter content teams to develop effective digital media strategies and executions to meet donor/partner expectations as well as reach targets. The role will engage external agencies to help with a strategy around key media moments and events including the World Economic Forum and the UNGA, as well as working with key digital/social media focal points in national committees and country offices.
Responsibilities will include determining key audiences and platforms, timing, and channels/platform selection. The role is also the capacity-building project lead for the section working across all teams.
How can you make a difference?
Summary of key functions/accountabilities:
1. Design and develop Digital Media strategies and executions for priority partnerships and high-value donors.
- Develop digital media strategies content key partners, events (WEF, UNGA), and donors as requested by fundraising colleagues.
- Work with PR/comms agencies on strategic development to advance the high-value marketing project.
- Develop standard formats for innovative multimedia products (e.g. live sessions, fireside chats, podcasts, etc) to be rolled out for key partners/audiences.
- Monitor and document results of executions, including dissemination rates and reach targets.
2. Keep abreast of new research, products and tools to identify new opportunities.
- Using social listening and actionable insights, support PFP-leadership to expand reach and engagement with private sector audiences on digital channels (Twitter and LinkedIn). Advise teams in PFP and key markets on comms and digital media strategies including key messaging and reputational risk mitigation.
- Keep abreast of new technologies and digital developments.
3. Advise teams in PFP and key markets on comms and digital media strategies including key messaging and reputational risk mitigation.
- Work closely with the Communication 4 Partnerships (C4P) team to develop digital media strategies and content for key priority partnerships and liaise with the Global Division of Communication to disseminate content on global channels.
- Respond to reputational risk with proactive digital media strategies to minimize damage to the UNICEF brand.
4. Lead the capacity-building project team for the section.
- As one of the ‘horizontal’ projects working across teams in the section, lead on the capacity-building plan to ensure a joined-up approach for training and workshops with country offices and national committees.
- Co-ordinate with GCA to present one combined plan for capacity building on comms, marketing, content, and brand building.
- Track delivery of the plan, ensuring there are feedback questionnaires to track participant satisfaction.
5. Support the annual Joint Strategic Planning (JSP) process with a core set of national committees.
- Work with a core set of national committees, to ensure they are planning in an integrated way for all comms, brand, and marketing efforts to build engagement and consideration to support UNICEF in key audiences.
- Support on onboarding and orientation for NatComs and staff in PSFR countries.
To qualify as an advocate for every child you will have…
- An advanced university degree in communication, journalism, international relations, media relations, digital marketing, or equivalent.
- Alternative, a first-level University Degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
- A minimum of eight years of progressively responsible professional work experience in communication, print, broadcast media, or interactive digital media, including a minimum of four years in digital media/marketing, is required.
- A minimum of four years of experience in non-profit partnerships role or working with the private sector is required.
- Programme experience in developing countries is highly desirable.
- Experience with UN/UNICEF is an advantage.
- Fluency in English is required.
- Knowledge of another official UN language or local language of the duty station is considered as an asset.
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA)
The UNICEF competencies required for this post are…
- Demonstrates Self Awareness and Ethical Awareness (1)
- Works Collaboratively with others (1)
- Builds and Maintains Partnerships (1)
- Innovates and Embraces Change (1)
- Thinks and Acts Strategically (1)
- Drives to achieve impactful results (1)
- Manages ambiguity and complexity (1) are required.
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (COVID). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked commence duties remotely. Should the selected candidate be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
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