CONSULTANCY: Global Communication and Advocacy Strategy Situation Analysis Consultant (6 months, part time, remote based) – SPFS, GCA – NYHQ, Requisition# 551830


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

How can you make a difference?

Background & Rationale

UNICEF plans to develop and issue an updated Global Communication and Advocacy Strategy for the period 2023-2026. The aim is to support implementation of the new UNICEF Strategic Plan (2022-2025) and provide an updated guidance and framework document that will help UNICEF Offices around the world in developing and implementing effective national or regional communication and advocacy strategies. The new strategy will build on the experience of the previous GCAS (2019-2021) and will align with the goals and objectives of the new UNICEF Strategic Plan.

The GCAS (2019-2021) has served as a guide and informed UNICEF’s investments in new approaches to communication and advocacy including the transition to digital first communication, the establishment of Global Advocacy Priorities (GAPs), the strengthening of UNICEF brand, and a new focus on engaging and empowering young people, among others. It also provided an outline for UNICEF Offices and teams around the world to develop their country or region-specific communication and advocacy strategies and plans. 


Conduct a detailed situation analysis of the changes in the internal and external environments for communication and advocacy, with specific consideration of the goals of the UNICEF Strategic Plan and the role of communication and advocacy in achieving them and produce a report that will be used to inform the drafting and development of UNICEF’s new Global Communication and Advocacy Strategy for the next four years.  More specifically the SitAn would (i) describe the situation as it affects communication and advocacy, (ii) identify gaps that need to be filled by communication and advocacy, (iii) highlight assumptions and strategic shifts that are needed in light of risks and opportunities, (iv) draw implications for communication and advocacy interventions in the near- to mid-term future, and (iv) propose how to update the current GCAS, clearly demonstrating how communication and advocacy could catalyze systemic and goal-level changes.

This will be done through a review of and analysis of recent reports, analyses, and documents from across UNICEF, the UN, other comparable organizations; analyses of communication, marketing, advocacy and social influencing from sources across sectors; and any other relevant literature, and consultations with key internal and external stakeholders. This part will be done by an independent expert consultant in close consultation with GCA and a reference group of colleagues from across UNICEF.

Expected results

  1. A methodology and workplan for the GCAS Situation Analysis is produced in consultation with GCA leadership team.
  2. A comprehensive but concise (25 pages maximum) Situation Analysis report is produced based on review of recent reports, analyses, and documents from across UNICEF, the UN, other comparable organizations, and literature of trends in the communication and advocacy space globally.
  3. Consultations and inputs from different stakeholders within UNICEF and from key external partners solicited and incorporated in the final Situation Analysis report.

Description of the assignment

1. Mapping and analysis of existing documents and literature

  • Review existing key documents, reports, and analyses from across UNICEF, the UN and comparable organizations related to communication and advocacy.
  • Review external and independent analyses and literature of trends in the communication and advocacy space globally, and within specific regions and countries where data are available including social movements and activism, contemporary political issues, and emerging technologies.
  • Analyse and identify lessons learned and good practices in the evolving communication and advocacy space to inform the new strategy.
  • Conduct individual and focus group discussions with internal and external UNICEF stakeholders and experts to inform the situation analysis.

2. Drafting and presentation of the situation analysis

  • Prepare a first draft of the Situation Analysis report based on study and review of literature mentioned above.
  • Deliver short presentation of the key findings and elements of the Situation Analysis to GCA Leadership Team.
  • Deliver short presentation of key findings and elements of the SitAn to key stakeholders across UNICEF HQ, ROs and COs and National Committees.

3. Finalization of the Situation Analysis

  • Incorporate written and verbal feedback and comments from GCA Leadership Team and other key stakeholders across UNICEF (HQ divisions, ROs, COs, National Committees) on the draft SitAn.
  • Prepare and present a final draft version of the SitAn to GCA Leadership Team.
  • Submit a final version of the SitAn.

Reporting requirements

  • Methodology and workplan developing the SitAn.
  • First draft SitAn for consultation and feedback.
  • Final SitAn incorporating feedback from GCA Leadership Team and other key stakeholders.

Duty Station



At least one trip to New York for no longer than one week (7 days).

Requests for services under an individual contract shall normally require the consultant to indicate their all-inclusive fees (including lump sum travel and subsistence costs, as applicable) for the services to be provided. (DHR/PROCEDURE/2018/005, para 53)

When submitting their bid, the consultant is also advised to take into consideration as part of their bid for the assignment the cost of health insurance.


Start date:  01 August 2022                                  End date: 31 January 2023        



(Estimated # of Days)


Development of methodology and workplan for GCAS Situation Analysis in consultation with GCA Leadership Team


15 August 2022

Mapping and analysis of existing documents, reports, and literature on communication and advocacy, and consultations with key stakeholders.


30 October 2022

Production and presentation of first draft of the SitAn:

  • Presentation to GCA Leadership Team
  • Presentation to key stakeholders


15 December 2022

Preparation and presentation of final draft of the SitAn report:

  • Incorporation of comments and feedback from GCA Leadership Team and other stakeholders
  • Presentation of final draft of SitAn report


15 January 2023

Finalization and submission of the final SitAn report


31 January 2023





Expression Of Interest Form

  1. Approach
    1. Describe the methodologies, theories and practices which will be used to respond to the Terms Of Reference
    2. Explain how the proposed approach will result in attainment of all requirements and objectives
  2. Delivery
    1. Describe a clear and realistic plan for delivering the services
  3. Relative Experience
    1. Describe relevant experience specifically providing services for three recent engagements, one of which demonstrates experience working for a global/not-for-profit organization

To qualify as an advocate for every child you will have…

  • An advanced university degree (Master’s or higher) in Strategic Management, Business Administration, Social Science or any relevant field
  • A minimum of ten years of relevant professional experience in senior positions in a large organization related to:
    • The private, public and not-for-profit sectors; and
    • In global, decentralized and multicultural organizations.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
  • Any other specified skill needed and related to this consultancy.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS).

The UNICEF competencies required for this post are:

  • Innovates and embraces change (Level One)
  • Drive to achieve results for impact (Level One)
  • Manages ambiguity and complexity (Level One)
  • Thinks and acts strategically (Level One)
  • Works collaboratively with others (Level One)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. The candidate may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid).

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.

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