Individual Contractor (11.5 months, full-time): Supporter Engagement Strategy (SES) – Marketing Business Analyst, Individual Giving Team, Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The PFP Individual Giving team based in Geneva is a lead participant in the Supporter Engagement Strategy, which aims to increase the global acquisition and engagement of UNICEF’s diverse supporter base, including donors, advocates, and volunteers. A key part of the strategy is to replace the incumbent CRM systems currently in place in 21 country offices with salesforce-based technology. 

How can you make a difference?

The SES Marketing Business Analyst will identify and articulate specific marketing requirements at a country level, working in collaboration with UNICEF vendors as we progress with country implementations ensuring good coordination between PFP and countries, and sufficient collaboration with vendors. 


  • Analyze current marketing business processes in UNICEF country offices and document accordingly based on an agile development process (through user stories). 

  • Collaborate to develop the business view on story prioritization, sprint planning, backlog grooming as part of the agile planning process. 

  • Guide country offices in the SES implementation schedule to ensure they are at the correct stage of readiness for implementation by helping with resource planning, technology, and project process awareness. 

  • Lead the negotiation around bridging key user stories into solutions, ensuring business interests are delivered within technical boundaries.  

  • Manage the ambiguity around story development for future state, ensuring user stories and solutions reflect the future business state UNICEF wishes to occupy, and that those needs are well described and drive to the desired outcomes.  

  • Understand the technological solution (Marketing Cloud) in terms of providing optimised supporter journeys, implementing tests, segmentation, data flow and governance with a view to maximising supporter engagement. 

  • Lead offices through aspects of initial implementation / go live by providing oversight, support, and guidance on both business and technical aspects. (This may require travel to various office locations globally if the situation allows.) 

  • Provide feedback and insight to Marketing Manager on progress of sprints, managing PFP input and making recommendations to the Manager on proposed changes to any previously agreed deliverables.  

  • Support the making of business decisions from a Marketing viewpoint, taking cost and ROI into consideration to make recommendations to Business and Product owners where appropriate. 

  • In collaboration with Business owners, provide readiness checklists and functionality prioritisation for go live for offices undergoing implementation. 

  • Evaluate and propose requirements for new and existing reporting, analysis, and data models. 


  • Author a comprehensive set of business requirements for country offices in the form of user stories. 

  • Understand and categorise user requirements into localised or global core functionality. 

  • Provide input into solution design taking localised and global requirements into account. 

  • Research and recommend payment solutions in local market based on business and technical considerations and limitations. 

  • Work with the Marketing Manager to ensure effective communication, negotiation and influencing within the SES Project Team.  

  • Provide support to local office before, during and after go-live. 

  • Contribute to successful implementation of local solution and to the wider Supporter Engagement Strategy approach. 

  • Ensure local learnings on Marketing are brought into global practises. 


11.5 months, full-time 


Marketing Manager, Individual Giving Team, Geneva   


Remote working (within 2 hours of Central Europe Standard Time). Travel to Geneva may be required and will be discussed and agreed with the supervisor in advance. 

To qualify as an advocate for every child you will have…


A first level university degree in marketing, business administration, information technology management or other related fields is required.


A minimum of 5 years of relevant professional experience is required.

Experience in fundraising, especially individual giving communication, retention and supporter journeys is required.

Experience in Salesforce Marketing Cloud essential.

Experience in Salesforce Sales Cloud desirable.

Demonstrated success in managing high volume integrated email marketing programs is highly desirable.


Fluency in English is required. Knowledge of another official UN language is an advantage.


Excellent communication skills (both written and oral) to translate complicated business requirements into technical based language, and vice versa.

Strong analytical skills and problem-solving mindset.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability, and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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