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This week we teamed up with international superstars David Guetta and Usher to launch a new video to raise awareness and funds for more than 10 million people affected by the Sahel food crisis.
The film uses David Guetta and Usher’s hit song “Without You” as a soundtrack to tell the story of one family living on the outskirts of Niger’s capital, Niamey. The story is told through the eyes of two young Australian siblings, Georgina and William Lewis and follows 18-year-old Ali Koba and his father Abdoulaye, who are grappling with the effects of drought and struggling to feed their family because their farm has not yielded any crops.
The video was produced in partnership with experts from the United Nations Office for the Coordination of Humanitarian Affairs in Niger. We urge you to help by making a donation to the UN Central Emergency Response Fund (CERF) in which funds will be directed towards the Sahel Crisis and humanitarian projects to provide families with emergency aid.
We believe everyone has a role to play in helping the United Nations help bring about a better world. Through the power and the universal language of music, we hope that by telling the story of just one family affected it will inspire people around the world to take action and make a difference to many of the millions of families who are affected by this devastating situation in the Sahel.
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