Publié le 15 April 2024
Stand out in a crowded job marketing by knowing how to future proof your 2024 job search with a modern approach.
In less than a generation, the job market has changed rapidly. Remote work and online job listings open positions to many more candidates, making the job search more competitive than ever. Computers and AI are used to sort applications before they ever reach human hands. New positions with evolving skill sets arise while others fade into the past.
With these factors in mind, it is essential that job seekers modernize their approach in order to stand out. You can “future-proof” your job search through introspection and research, sharpening your skills, creating an online presence, and leveraging your connections. The following guide will show you how.
Align Yourself with the Right Opportunities
Being ‘at the right place at the right time’ isn’t always an accident. A bit of self-reflection and research can help you align yourself with the right opportunities.
Identify Your Work Style and Values
While the flexibility to thrive in any environment is a real skill, it is still important to understand your preferred work environment and what motivates you. One way to do this is by taking personality tests so that you understand yourself better. For example, the Myers-Briggs Type Indicator, Caliper Profile, 16 Personality Factor Questionnaire, and SHL Occupational Personality Questionnaire are tools used by both psychologists and employers.
You can also explore the website Idealist to find companies that care about the same things you do. There, you can connect with internships, volunteer opportunities, and even job offers.
Research Companies and Culture Fit:
After analyzing yourself, you should also take time to research the company culture and values of each organization you plan to apply to. Make sure they align with what you’ve learned about yourself. Read the “About” information on the company website, search for news articles about the company, and seek out employee reviews from people you know or through a resource like Glassdoor.
Craft a Modern Resume
Old-school resume traditions don’t always make the cut in today’s job market. Revise your resume while considering the following points.
Rethink the Objective Statement
Resume objectives were once integral to communicating your fit for the position and your career goals. But unless you’re using a general objective for entry-level positions, the objective statement will likely make your resume—and by extension, you as well—seem outdated. After all, the hiring manager already knows what your objective is—to get an interview and then a job!
Since you only have about six seconds to capture your hiring manager’s attention, you don’t want to waste a word. A summary or headline can be a more impactful method for communicating your abilities and achievements. You can still mention your goal (i.e., professional development) while quantifying what you’ve accomplished in the past.
Skills-First Approach
Today, many employers are looking for specific skills that are missing from their workforce. For example, they may be in need of a multilingual communicator to facilitate international business transactions. Such specific and vitally needed skills can be more important than a degree in some cases.
What if your skills are not a perfect fit for the position? Don’t let that stop you from applying. You can take a skills-first approach by listing your most relevant skills at the top of your resume. Throughout the document, tailor your skills to match job descriptions and utilize keywords from the listing. If you have vitally needed skills, on-the-job training can fill in the gaps.
Quantify Your Achievements
We already mentioned quantifying accomplishments in your summary, but you should do so throughout your job descriptions as well. Don’t just list your duties—showcase the results and back up your claims with data and metrics. How?
Think about how achievements are usually quantified in your role. For example, you might look for increased sales in retail or marketing roles, or improved efficiency in manufacturing or as a knowledge worker. Look for measurable numbers and percentages.
Leverage Your Social Media Presence
Whether you love it or hate it, social media matters. If you’ve ever posted to a social network, written a book or article, or been mentioned in the news or on any other website, you have an online brand.
Google searches for applicants’ names are now a common part of the hiring process—about 80 percent will do so before interviewing the applicant. It is important that you control what your employer finds to the extent possible.
First, analyze your social profiles and remove any questionable or inflammatory material. Then, begin building a positive and professional online presence by setting up and regularly updating your LinkedIn account.
Optimizing Your LinkedIn Profile
LinkedIn has set itself apart from other social networks by focusing on the professional aspects of life. You can create a LinkedIn profile that stands out by posting links to your online projects, breakthroughs in your field, and photos of professional events. You can establish yourself as an expert by publishing articles and asking colleagues to endorse and validate your skills. You can even include books and articles you’ve published, ACT and SAT scores, languages, interests, and more.
Your LinkedIn profile is akin to your resume, and recruiters often use LinkedIn to search for and reach out to qualified candidates. Give your profile a compelling headline and summary, using keywords associated with the type of job you are looking for. You can make sure recruiters find you by turning on the “Open to work” option on your profile.
LinkedIn can also help you build your professional network by engaging with industry networks. You can join relevant online communities and groups, showcasing your expertise by participating in the discussion. We’ll consider networks and connections in more detail in the next section.
Build Relationships and Make Connections
Networking is a powerful tool. When you build connections with people in your desired field, you open yourself up to learning and growth opportunities. For example, you could request an informational interview with someone at your dream company. You’re also more likely to hear about new job opportunities and stay on top of industry insights.
How to Find Networking Opportunities:
LinkedIn groups and other online platforms can help you find professional meetups (both digital and in-person), but not all networking takes place online. You will also need to do a little footwork. Attend industry events, conferences, and webinars. Talk to people; ask questions. Then, reach out to them on LinkedIn to maintain the connection.
You can connect with companies of interest in a similar way. Reach out to hiring managers on LinkedIn or send them a personalized email highlighting your skills and value proposition. If you can meet them in person at an industry event, mention that point of contact in your message.
Conclusion
Technology has reframed the modern job search, but you can future-proof yours by researching yourself and your favorite companies to align yourself with the right opportunities. Then, revisit your resume and use it to update your LinkedIn profile. Make and cultivate connections, both in-person and online. These simple steps don’t take much time, and they are strategies that you can start implementing today for a more secure tomorrow.