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JOB DESCRIPTION
View Vacancy – SG – Lead Generation Specialist, HEO
Other British Government Departments (Partners across Government, including UK Visas)
SDI (Scottish Development International)
Main purpose of Job:
SDI supports the economic growth of Scotland by attracting inward investors into Scotland and by assisting Scottish companies to trade in international markets.
This Lead Generation Specialist role will work as part of the Global inward investment team developing and executing a programme of activities and customer engagements across verified opportunity areas in the target market. Flexibility in supporting the wider APAC region and Global Lead Generation activity will be required when requested.
The job holder will apply innovative thought to identify and match opportunities in Scotland with the targeted companies’ needs and proactively work with companies to uncover or co-generate potential new inward investment projects that drive economic growth in Scotland.
The Lead Generation Specialist will generate market insights through research and meaningful interactions with companies and stakeholders and will use these insights to implement innovative approaches that influence and drive impactful inward investment outcomes.
Roles and responsibilities / what will the jobholder be expected to achieve:
Generate and engage with target companies by:
- Identifying and forming value-add relationships with an appropriate portfolio of networks, intermediaries and stakeholders
- Building credible and productive relationships with senior staff
- Ensuring a clear understanding of Scotland and its opportunity areas for inward investment
Identify and develop inward investment leads by:
- Using the agreed approaches for lead generation and customer engagement
- Identifying the most appropriate set of individuals within target companies to network with.
- Designing and executing appropriate engagement activities
- Develop tailored propositions that position opportunities in Scotland for target companies
- Priortizing and responding as appropriate to leads made visible through reactive channels, such as Enquiries.
- Reviewing and engaging with colleagues in the Department of International Trade around any opportunities as yet unassigned for a UK region or those tagged for Scotland contained within the UK Inward Investment pipeline
- Raise awareness of Scotland as an investment location by using all forms of social media
Provide support and advice to:
- Colleagues qualifying enquiries to leads
- Colleagues on research activities
- Global Business Development Specialists as project is transitioned into the Business Development Phase
This role provides an opportunity for stretch by:
- Taking a ‘strategic challenger’ approach with companies to identify projects may enable deeper company working at an international level.
- Working with colleagues to scope major investment opportunities
Resources managed (staff and expenditure):
The jobholder will for delegated budgets be responsible for allocating, monitoring and controlling resources within budget. The jobholder will also manage external resources required to execute on a project where typical project budgets will be around £20,000.
Level of Accountability:
- Development of productive networks of stakeholders and intermediaries and engagement across a range of existing and potential customers.
- Designing and delivering customer engagements.
External accountability:
- With networks and stakeholders
- With existing and potential inward investment customers in Scotland and around the world.
Global span of control:
- Working with colleagues and stakeholders in Scotland and globally.
Financial responsibility:
- Financial discipline for delegated project budgets.
Key performance indicators:
- Delivery of Inward Investment KPIs related to the lead generation phase of the customer journey that drives achievement of the business plan measures.
This role will be at least 80% customer facing.
Knowledge:
- Knowledge of Scotland’s key Opportunity areas (specifically: Renewable Energy)
- Be able to apply best practice in inward investment such as research, analysis and lead generation techniques in addition to consultative sales techniques.
Skills:
- Communication using various channels with a range of people and stake holders.
- Customer relationship management skills, with high levels of confidence and credibility in dealing with senior personnel.
- Diagnostic, strategic challenger, influencer and strong facilitation skills.
- Ability to work on own initiative and participate in and lead meetings alone or in support of more senior grades.
- Excellent written and verbal communication skills.
- IT literate and comfortable using Microsoft packages such as PowerPoint, Excel and Word plus SE/SDI internal management systems (CRM Dynamics).
Experience:
- Working in a customer focused sales and or business development environment.
- Working with networks, partners and stakeholders.
- Using past experience and input from other team members the Lead Generation Specialist will know when to exercise discretion when required
- Demonstratable experience applying the Sales Challenger principles in a sales role or similar role.
Communicating and Influencing, Delivering at Pace, Seeing the Big Picture, Working Together
21 August 2025
Higher Executive Officer (HEO)
Full-time, Fixed Term
37.5
24 months
Asia Pacific
Singapore
Singapore
British High Commission
1
SGD
$8,466.00
monthly
15 October 2025
In addition to the duties which this job normally entails, you may from time to time be required to undertake additional or other duties as necessary to meet the needs of the High Commission, including playing a part in the corporate life of the mission and supporting any crisis response.
No accommodation or relocation expenses are payable in connection with this position. You must have or be able to obtain a local work permit which we will sponsor.
Staff recruited locally by the British High Commission are subject to terms and conditions of service according to local Singapore employment law.
Employment offers are subject to successful clearance of pre-employment checks. Only short-listed applications will be called for personal interviews.
We have a generous leave offer including: 23 days annual leave, increasing to 25 after 5 years” service, with the option to carry over up to 12 days into the subsequent leave year; 14 public holidays; generous maternity and paternity leave; and childcare leave. We encourage volunteerism and offer up to 3 days paid volunteer leave.
We offer medical insurance to support staff with the high costs of healthcare in Singapore and periodic reimbursement for the cost of eye tests and replacement eye wear
The British High Commission is an equal opportunities employer and does not discriminate on grounds of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation. Our values of Collaboration, Opportunity, Respect and Excellence (CORE) are our guiding principles. We aspire to live our values consistently to make the British High Commission a great place to work where staff feel valued, supported and inspired to be their best.
Please note that all successful candidates will be expected to serve a minimum of 6 months in their new role before being eligible to apply for further positions within the British High Commission.
Learning and development opportunities:
SDI provides a range of training opportunities in Inward Investment promotion skills including consultative selling, networking, communication and project management.
Please ensure that your application is authentically written based on your own experiences. If AI tools are used, their usage must only be limited to specific tasks such as ensuring formatting consistency and keyword relevance. The core content, personal narratives, and responses to behaviour and skill-based questions must genuinely reflect your professional journey, experiences, and achievements. We place great importance on originality and individual effort throughout the application process. Any form of plagiarism will result in immediate disqualification.
Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen. We advise you to allow enough time to complete and submit your full application since only applications completed and submitted before the deadline will be considered.
Note: All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour-based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.
Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time. Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.
To ensure a successful application it is important that you explain how you demonstrate these behaviours, including through your experience. You are strongly advised to read the Success Profiles Civil Service Behaviours Framework, which provides detailed guidance on how the behaviours are defined. Applicants are encouraged to use the STAR (Situation, Task, Action, Result) format to prepare specific examples of when they have demonstrated these behaviours in their application. Using the STAR format to provide evidence of your skills and experience in your application and at interview helps to give a structure. You briefly describe the situation in which you showed the behaviour, and then explain your task in addressing the situation, what action you took and the result of this. For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender and nationality.
The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.
Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: No requirements
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