Contagious Content: The Role of Social Media in Global Health
By Pascal Barollier, Director of Communications at the GAVI Alliance At the end of January, we were taught a lesson in the power of social media in global health as a striking interactive map of vaccine preventable outbreaks since 2008 went, well, viral on Twitter. By the middle of the week, more than 500,000 people had visited the map, and in an intriguing piece of research, the trail of tweets led all the way back […]
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