Director Commercial Enablement

Director Commercial Enablement

Telenet Group Holding

Mechelen, Belgium

As Director Commercial Enablement, you are the driving force behind our commercial impact at Telenet Business. You design and lead data-driven strategies and enablement programs tailored for the SME and Large Enterprise segments. Your mission? Boost our commercial capabilities and support sustainable growth.

With a strategic mindset and a strong operational drive, you ensure seamless alignment between sales, marketing, and solutions – making sure everyone is ready to deliver.

Your role in action

• Strategic Leadership: Lead 3 direct teams and guide ~25 indirect contributors. Oversee commercial strategy, planning, and go-to-market execution for the SME and LE segments;
• Customer & Market Insights: Turn customer, product, and sales data into actionable strategies. Drive better segmentation, sharper targeting, and more impactful campaigns;
• Campaign Execution & Funnel Impact: Ensure smooth, on-time delivery of integrated lead generation, migration, and retention campaigns – all fueling our sales funnel;
• Cross-functional Collaboration: Work closely with Sales, Solutions, BEAT, and Operations. Align planning, readiness, tooling, and execution across the board. Make sure everyone is equipped for success in lead-to-order and go-to-market;
• Enablement Playbooks & Planning Rhythm: Define and manage the commercial planning cadence. Build and maintain enablement playbooks for SME and LE sales teams, ensuring structure and consistency in commercial execution.

What you bring to the table Your strengths & expertise

• Leadership: You inspire and empower cross-functional teams with a culture of collaboration and continuous improvement;
• Strategic thinking: You align commercial enablement programs with business priorities;
• Communication: Clear, persuasive communicator – in presentations, workshops, or strategic conversations;
• Data-savvy: You turn quantitative and qualitative insights into smart actions;
• Digital marketing fluency: You know the tools – from social media and email marketing to SEO and PPC;
• Brand & positioning: You help shape and protect the Telenet Business brand, aligned with central brand strategy;
• B2B understanding: You get the SME & LE customer journeys and buying behavior;
• Commercial tooling & CRM: You know how to drive performance with the right tools and processes.

What you’ll need to succeed Must-haves (from day one):

• Master’s degree in Business, Marketing, or related field (or equivalent through experience);
• Minimum of 10 years’ experience in commercial enablement or a related role;
• Proven success in leading go-to-market or commercial enablement programs;
• Strong analytical mindset and CRM experience;
• Excellent project and stakeholder management skills.

Nice-to-haves:

• Experience in telecom, ICT, or managed services;
• Familiarity with marketing automation, value-based selling, and segmentation models;
• A proven track record of improving commercial KPIs through structured enablement.

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