
UNDP-SWZ - SWAZILAND
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Introduction
- Design a regionally segmented outreach strategy that targets urban and rural trading nodes, market centers, cooperatives, and business associations.
- Map and prioritize MSME concentrations across the country, including underserved and hard-to-reach communities.
- Develop a national MSME engagement and communication strategy, tailored to the diversity of MSME contexts (formal/informal, rural/urban, youth/women-led).
- Design and implement an outreach plan covering commercial and non-commercial centers, MSME clusters, informal markets, and trading platforms.
- Use a multi-channel approach platforms or engagement means to raise awareness.
- Actively promote the benefits of MSME profiling and registration, emphasizing trade facilitation, customer acquisition, visibility, among others.
- Establish on-site onboarding clinics to assist MSMEs with digital registration, especially in remote and underserved areas.
- Deploy trained field agents and facilitators with mobile devices to offer real-time support for registration and troubleshooting to MSMEs.
- Curate ‘featured business’ content for social media and the Registry home page to create aspirational visibility and peer motivation
- Develop step-by-step user manuals, video tutorials, and quick-start guides to encourage self-registration and peer-to-peer learning.
- Implement onboarding performance tracking tools to measure uptake by geography, sector, and demographic profile.
- Generate mini-documentaries and testimonial videos of early adopters showcasing the Registry’s practical benefits (e.g., new customers, business leads, increased trust).
- Integrate messages that highlight data protection, business legitimacy, and customer reach.
- Facilitate dialogues with business associations, chambers, and cooperatives to endorse and promote the Registry as a trade facilitation tool.
- Provide actionable insights and recommendations to refine the Registry UX/UI and future outreach strategies.
- MSME onboarding techniques
- MSME engagement methods
- Basic digital literacy facilitation
- Platform use analytics and support systems
Documents :
<a href="https://UNDP.sharepoint.com/sites/Docs-Public/Procurement/Forms/AllItems.aspx?env=Embedded&isAscending=false&FilterType1=Text&sortField=Modified&FilterField1=NegotiationNumber&FilterValue1=UNDP-SWZ-00184″ target=”_blank”>Negotiation Document(s)
(Before Accessing other negotiations Document(s), please click on <a href="https://UNDP.sharepoint.com/:f:/s/Docs-Public/Ej0xTIhAuoZGr2MQnl3LcVMBYpIajxUk8mAyieFewxB7nQ?e=oK2ob7″ target=”_blank”>this link)
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